The web designers have delivered a site that your webmaster and
IT department cannot support. The "creatives" do not like
the "techies", so no one talked early on in the process
and nothing works. Was your website designed by your IT department
and contains no real "flash" or is it overproduced and over
developed so it is all style and no substance?
Every website has an inherent developmental strength that is clearly
evident over other aspects of the site. A site looks great, functions
great or contains high-end technical features, but rarely, if ever,
does a site contain all this and more.
All departments, participants and ingredients must be accorded equal
respect and allowed equal voice. All too often the real reason for
a web initiative is lost in a swirl of competing departments or individuals.
There is an absolute business side to all things creative. An organization's
website represents much more than a creative endeavor. Site design,
deployment and management are an integral part of a comprehensive
business strategy. JALCO approaches design and management as an inclusive
process, bringing a strong business perspective to any situation or
scenario. JALCO does not just design a web site. JALCO designs the
business of a web site. The business case dictates design sensibilities
and business realities dictate the scope and scale.
Designing a site is not only a creative endeavor. Business decisions
are equally important. JALCO employs a simple yet extraordinarily
successful formula for web development.
1. The Business Case - why does your organization want or need to
be on the Internet? What is gained or lost by such a move?
2. Technical specifications & Requirements - what are the parameters
and expectations? What cannot be attempted and included is as crucial
as what is included.
3. Creative Concerns - what is your corporate style and culture? How
visual is your message? The site must look the part but also perform
in way that supports the organization as a whole, not merely as a
"just" the web site.
The organization's return on investment? Getting everything right
the first time. The more inclusive and comprehensive the planning
is from concept, the more likely the organization will have a successful