A sophisticated organization has developed a highly technical
website requiring long lead times for modifications, is consistently
out of date, and ultimately fails to justify the overall expense of
the site due to lack of visitors, transactions and general interest.
All too often, organizations execute a policy of what JALCO refers
to as Launch and Leave. Launching a new site amid considerable fanfare
and leaving it alone for entirely too long until it becomes dated
and possibly even embarrassing.
JALCO has a policy of Launch and Labor, possessing the knowledge
and capability to develop any web based initiative and then providing
the labor and experience to keep the site fresh, timely, topical and
technologically current. Whether or not JALCO develops your organization's
Internet presence, web-mastering services are available on highly
JALCO knows there is much more to websites than going on line and
waiting for customers to show up. Actually getting online is only
phase one. JALCO maximizes your Internet investment by constantly
positioning and managing both the content and performance of the site.
Keep customers informed, aware, entertained or educated and they will
become repeat customers.
An organization's website is its online sales force. JALCO ensures
the sales force is presentable, prepared and positioned to guarantee
Web Mastering is defined as maintaining the technological reliability
and content integrity of an exiting web presence.
JALCO services include hardware & software upgrades, content
updates, and visitor tracking, reporting and "back-end"
services. JALCO monitors and addresses all technical issues including
server performance, database tracking, broken links, e-mail concerns
and any hardware or software maintenance.
Do not let your organization lapse into the same Internet complacency
that permeates hundreds of websites currently online. Never launch
and leave, instead, launch and let JALCO provide the labor necessary
for continued and maintained success.