A sophisticated organization has developed a highly technical website requiring long lead times for modifications, is consistently out of date, and ultimately fails to justify the overall expense of the site due to lack of visitors, transactions and general interest.

All too often, organizations execute a policy of what JALCO refers to as Launch and Leave. Launching a new site amid considerable fanfare and leaving it alone for entirely too long until it becomes dated and possibly even embarrassing.

JALCO has a policy of Launch and Labor, possessing the knowledge and capability to develop any web based initiative and then providing the labor and experience to keep the site fresh, timely, topical and technologically current. Whether or not JALCO develops your organization's Internet presence, web-mastering services are available on highly scalable levels.

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JALCO knows there is much more to websites than going on line and waiting for customers to show up. Actually getting online is only phase one. JALCO maximizes your Internet investment by constantly positioning and managing both the content and performance of the site. Keep customers informed, aware, entertained or educated and they will become repeat customers.

An organization's website is its online sales force. JALCO ensures the sales force is presentable, prepared and positioned to guarantee success.

Web Mastering is defined as maintaining the technological reliability and content integrity of an exiting web presence.

JALCO services include hardware & software upgrades, content updates, and visitor tracking, reporting and "back-end" services. JALCO monitors and addresses all technical issues including server performance, database tracking, broken links, e-mail concerns and any hardware or software maintenance.

Do not let your organization lapse into the same Internet complacency that permeates hundreds of websites currently online. Never launch and leave, instead, launch and let JALCO provide the labor necessary for continued and maintained success.

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